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MARKETING & COMMUNICATIONS ACTION PLAN. MARKETING & COMMUNICATION ACTION PLAN FOR X COURSE. COMMUNICATION OBJECTIVES. To raise awareness of X course with the following audiences. TARGET AUDIENCE/S. 1. X. 2. X. 3. X. KEY MESSAGES (include links to websites and or documents) What makes your course different? Why should people choose your course over another one? CHANNELS Some examples: Student News, Staff News, direct emails, professional associations/networks newsletter and emails, LinkedIn,